The 25th China Beauty Expo was opened in Shanghai New International Expo Centre (Pudong) from July 9th to 11th, 2020!
Enterprises and brands from the whole beauty industry chain, agents and retail elites from all marketing channels of cosmetics, E-commerce and video-commerce providers, and media friends, gathered in Shanghai New International Expo Centre to jointly open the first large beauty expo in the world in 2020.
The 25th China Beauty Expo was opened in Shanghai New International Expo Centre (Pudong) from July 9th to 11th, 2020! Enterprises and brands from the whole beauty industry chain, agents and retail elites from all marketing channels of cosmetics, E-commerce and video-commerce providers, and media friends, gathered in Shanghai New International Expo Centre to jointly open the first large beauty expo in the world in 2020.

In order to effectively protect the health and safety of exhibitors and visitors, this Expo adopted the online registration with real name. People entered the Center by swiping ID card. Besides, this Expo coordinated venues to formulate comprehensive prevention and control measures and emergency plans. Every morning exhibitors and visitors entered in a good order by validating their “Shanghai QR code”, having their temperature monitored, and swiping their ID card. Although it rained a little on the first day of the expo, cosmetologists maintained high enthusiasm. People participated in the special activities orderly in each place, ranging from 3 entrance halls, to 15 large pavilions, 10 theme pavilions, dozens of brand VIP pavilions, and each conference room of pavilions.

This year, due to the epidemic, consumers’ awareness of health and safety has risen to an unprecedented height, and products are also affected by this trend. Natural and safe ingredients have gradually become the first choice.
Our Lily Bell cotton pads have always been made of natural pure cotton materials. In this Expo, Lily Bell showed its star products, such as Five Layers Wet Puff, Facial Washing Towel, and Lotion Save Cotton which were favored by visitors. Our Lily Bell cotton pads won the Meiyi Awards again for makeup tools, and became the cotton pad brand that has won this award for two consecutive years.










This CBE is the first super-large exhibition held in Shanghai with an exhibition area of more than 200,000m2 under the background of normalized epidemic prevention and control. During the exhibition, the sponsor paid equal attention to prevention and control measures for the epidemic as well as the exhibition, which ended successfully on July 11. The successful holding of this Expo has a very important pushing effect and demonstration effect on the cosmetic industry, consumer market, and the entire economic sector.